Social media advert

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This ad campaign “highlights” women of distinction throughout history in order to sell the company’s product, highlighters of course! While clever, one must question, is this advertisement meant to play on the emotions of feminists for the sake of making money? If so, is this ethical? Do ads that elicit an emotional response sell more products? How should we view these types of images to prevent ourselves from being manipulated? Clever Ads, Clever Advertising, Ad Of The World, Cannes Lions, 광고 디자인, Creative Advertising Design, Publicidad Creativa, Great Ads, Highlighter Pen

This ad campaign “highlights” women of distinction throughout history in order to sell the company’s product, highlighters of course! While clever, one must question, is this advertisement meant to play on the emotions of feminists for the sake of making money? If so, is this ethical? Do ads that elicit an emotional response sell more products? How should we view these types of images to prevent ourselves from being manipulated?

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