Tim cook

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Augmented Reality, Vogue Paris, Paris, Fashion, Vogue, People, Fashion News, Future, Tims

At the end of September, Burberry — always one to take advantage of new technologies ­— introduced a new augmented reality (AR) feature to its flagship iPhone app. It allows users to overlay Burberry-inspired digital illustrations by the artist Danny Sangra onto their camera view, which they can then share with their friends on social media.