Purple tones can evoke emotions of royalty and wealth. Sitting between red and blue, purple is a mixture of femininity and masculinity. Not commonly seen in nature, purple is rare, and often viewed as being special or artificial. Because of the rare sightings of purple in nature, this color gets associated with time, space and cosmos. Brands that use purple in their branding are perceived as wise and imaginative. #branding #psychologyofcolor
