Helios is a premium SPF brand created to redefine sun protection. The client approached me with a clear vision: SPF deserves more attention. Often treated as an afterthought, bought last-minute at the airport, sun protection lacks the presence and desirability it deserves. The challenge was to create a brand that shifts perception—turning SPF into an essential part of daily skincare. I developed the naming Helios, inspired by the Greek sun god, embodying warmth, strength, and the power of…