Small Business Information

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a yellow and blue checklist with the words niche marketing checklist
Your Niche Marketing Checklist
A comprehensive niche marketing checklist that businesses can use to plan and execute successful niche marketing campaigns.
a funnel diagram showing the steps in which you can use it to create an effective marketing strategy
The Ultimate Niche Marketing Funnel
A niche market is a specialized and distinct segment of a larger market. It’s a group of people who share specific needs, interests, or demographics that make them a unique target for businesses. Here's the ultimate niche marketing funnel that shows various stages.
a hat and sunglasses on top of an orange suitcase with a white face mask covering it
How Travel Startups Should Bounce Back Post COVID – Tips and Examples
The COVID pandemic has not been kind to the travel and tourism industry. Once a booming industry, the trade land tourism sector has faced a massive loss, both in terms of revenue and jobs. However, even has the second wave of COVID hits other countries, the travel and tourism industry, along with hospitality has found a way to bounce back, or at least cater to its travel sick customers.