Brand marketing strategy

Collection by Jim Gilroy

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Storytelling is a surefire way to build brand awareness and customer loyalty! Here are four ways to use it when marketing your blog or business.

4 Compelling Brand Stories You Should Be Telling

Storytelling is a surefire way to build brand awareness and customer loyalty! Here are four ways to use it when marketing your blog or business.

I’m not a branding strategist. I am not a designer. I came into technical marketing through the backdoor of developer evangelism. In terms of my own approaches to marketing, I have reasonably good instincts but nothing resembling formal training. That said, I know when something is awful. A few years ago, my friend and occasional …

The Brand Strategy Canvas - Caseysoftware

I’m not a branding strategist. I am not a designer. I came into technical marketing through the backdoor of developer evangelism. In terms of my own approaches to marketing, I have reasonably good instincts but nothing resembling formal training. That said, I know when something is awful. A few years ago, my friend and occasional […]

Branding is the key to differentiating yourself from hundreds of people who are doing the same thing that you do or selling the same thing that you sell. It’s about providing an experience and presenting your offerings in a way that makes your audience feel like they know you. Brand photos also help to create a …Continue Reading

Outlook – free personal email and calendar from Microsoft

Branding is the key to differentiating yourself from hundreds of people who are doing the same thing that you do or selling the same thing that you sell. It’s about providing an experience and presenting your offerings in a way that makes your audience feel like they know you. Brand photos also help to create a …Continue Reading

16 Components of a Killer Brand Strategy - @redwebdesign

16 Components of a Killer Brand Strategy [Infographic]

So you’re just starting a business, your product / service is all ready to go, now you just need a strategy to help drive your business towards success?

The Age of Uncertainty: The Wheel of Misfortune

The Wheel of Misfortune

In a recent post , I mentioned my horror of modern working practices like team building exercises and earnest discussions about brand identi...

Simplified brand essence wheel by McGrath O'Toole Brand Wheel

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4 Brand Positioning Strategies for Multi-Product Categories - Business 2 Community

4 Brand Positioning Strategies for Multi-Product Categories

4 Brand Positioning Strategies for Multi-Product Categories - Business 2 Community

What Does Your Brand Stand For? | Shared Value Initiative

What Does Your Brand Stand For?

What Does Your Brand Stand For? | Shared Value Initiative

brand archetypes, infographic, illustrations, printsome

The Power Behind Brand Archetypes

brand archetypes, infographic, illustrations, printsome

Variation of Aaker's definition of brand equity #c5fl #category5ive c5fl.com

Brand equity model

Brand Equity model (Brandt and Johnson, 1997) “Brand equity is the unique set of real and/or perceived distinctions attached to a brand by customers…. Brand equity lives only in the hearts an…

Wheel diagram, circle pie chart, circular diagram, marketing mix diagram,

Brand essence model - Wheel diagram

"Brand essence is a phrase that communicates the fundamental nature of a trade name associated with one or more products made by the same company. A business marketing team will often spend considerable time developing effective ways of expressing the brand essence of their company's various brands by highlighting the unique benefits provided that pertain to the values of its target subculture." [businessdictionary.com/definition/brand-essence.html] Brand essence model diagram visually…

Building a strong brand is no easy matter. It requires taking several steps in order to climb the "branding ladder". The brand manager needs...

BRANDS: Brands Value Assessment - Michel & Augustin VS ...

Building a strong brand is no easy matter. It requires taking several steps in order to climb the "branding ladder". The brand manager needs...

Branding strategies... #socialmedia #product

Branding Strategies - Management Guru

What are branding strategies and how to create brand insistence