The poster comments on the subject (racism) in a non-direct way, trying to invoke the reader visually into the inevitable conclusion. It has multiple reads, that provoke critical thinking and raise awareness on the subject and its results globally.
Plug in and blast off with this intricately detailed advertising campaign for Celcom Broadband by agency M&C Saatchi and paper crafts by James Seet, showcasing epic amounts of broadband coverage in paper.
This is cool, the escalator has been turned to look like an iPhone screen with a whole range of apps. This is advertising apples endless apps. It would be hard to miss this whilst you are travelling up the escalator.