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John Smedley Flagship Store - Brook Street London

Our knitwear was already available online and in leading department stores and boutiques across the world, but we wanted to capture the magic of our Derbyshire mill and create a truly unique shopping experience. Brook Street's central London location, knowledgeable staff and shopping experience proved a hit with customers. It was and is our flagship store.
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John Smedley, Brook St, London

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John Smedley Flagship Store - Brook Street, London

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Twenty Truths window display

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Brook Street Window Display - September 2011

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John Smedley Flagship at 24 Brook Street

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Our Gloves are hand finished and made from New Zealand Merino Wool

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John Smedley Yarnstorm in London

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John Smedley Times Online

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Brook Street Window Display - September 2011

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Brook Street Store 24 Brook Street London, W1K 5DG +44 (0)207 495 2222

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John Smedley Official Store | Luxury Knitwear

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Caspule Collection AW11 window display

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