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MKTG 320 Entire Course

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MKTG 320 Week 3 DQ 1 Sources of Information You are in charge of selecting and launching a new product, Baby Food in a Tube. How would you go about determining the target market and geographic distribution of your market?

MKTG 320 Week 7 DQ 2 New Product Research What are the phases of new product research? How can marketing research make or break a new product launch?

MKTG 320 Week 6 DQ 2 Sampling Methodology The Internet is now a great way to conduct market research. However, is it possible to get an appropriate sample of potential respondents using an online survey? Do you think it is possible to conduct focus group surveys online?

Let’s brainstorm together about the Vancouver Symphony Orchestra case. Let’s start with this…which information do you think is most relevant? What does that information tell you about what Vancouver Symphony Orchestra should do? What don’t you know from the information provided that you would like to know?

MKTG 320 Week 5 DQ 1 Attitude Measurement Visit SBI's website, and take the VALS Survey: What scale measurements are being used? What might you use this type of research for?

MKTG 320 Week 4 DQ 2 Making Surveys Work Watch the following video - Gladwell Furniture: What does Mr.Gladwell tell us about data collection? How can we find out what people like?

MKTG 320 Week 4 DQ 1 Marketing Research on the Internet Find an article discussing the results from an Internet survey, and provide the URL for the article. Are the results meaningful? Why or why not?

MKTG 320 Week 3 DQ 2 Internet and Available Data Marketers, let's discuss the pros and cons of gathering either primary or secondary data over the Internet. What are sources of secondary data obtainable over the internet?

MKTG 320 Week 7 DQ 1 Hypothesis Testing What is hypothesis testing, and how do we develop a hypothesis? What is the purpose of hypothesis testing?