LEGIBILIDADE / LEGIBILITY
“Cabe ao designer conseguir que as mensagens visuais se façam entender de forma clara, rápida e precisa, com o compromisso de nelas incorporar a estética. “Fonte: Aldemar A. Pereira. Tipos. Desenho e utilização de letras no projeto gráfico. Ed.Quartet,20…
Neville Brody. Though Brody rejected all commercialisation of his graphic style, his unique designs soon became much-imitated models for magazines, advertising and consumer-oriented graphics of the eighties.
Neville Brodys typography advertisement for Nike. I like this piece of work as the way he has arranged his words defies normal conventions and is more interesting to look at for it. The different sizing of letters and alternating angles of the text makes the advertisement stand out when compared with other regular advertisements.