Bronto Snax (Concept)
Designer: Christine Vallaure Project Type: Concept Location: Berlin, Germany Bronto Snax are freeze-dried vegetable sticks without additives (no fat, no sugar, no preservatives) yet still incredibly tasty and crunchy. Rather than positioning the product in the store healthy corner, the plan is to identify it as a happy-healthy lifestyle brand using vivid colours and witty tag lines.
LRXD Creates Packaging for New Natural Sins Line
To reintroduce its unique line of crispy mango, pineapple, coconut, and beet chips, Natural Sins needed a packaging design that could show retail customers and health-conscious consumers that it was much more than a chip off the old block.
A fresh start for fruit snacking
CRUNCH TIME Food and drinks producer from Qingdao in China, Premium Farm have a range of freeze-dried fruits they sell in snack bags to the Chinese market. How do they break into the UK market? Certainly ... Read More
The Natural Confectionary Co.
The Natural Confectionery Co. had established it's position as the leader in ‘natural’ confectionery. The challenge the popular brand faced, was that competitors were quickly entering the market with similar 'natural' claims and offers.The brand needed …
Goodi Dried Fruit Pouches
Creative Agency: Redfire Project Type: Produced, Commercial Work Client: Goodi Location: Auckland, New Zealand Packaging Contents: Dried fruit Packaging Materials: Plastic pouch Yep, this NEW Challenger Brand is looking to break the market! Our task was to develop the Brand, Brandmark, Brandstory, and clean, modern packaging for a range of dried fruit and healthy snacks. We targeted an audience who are keen for Healthy, fat free products with a minimum of fuss in their preparation - pure…
Designer: Gemma Contreras Project Type: Concept Location: Barcelona, Spain Packaging Contents: Chips, Foilbag, Chili, Lemon, Onion Personal project about a unreal brand's food. Bring life to the party with Maschips. Lemon, Chili, and Onion Chips are bagged in bright and colorful pouches with an illustrated wallpaper. The handwritten type is playful and casual, making this chip packaging concept inviting on supermarket shelves.
Today, Super Foods
Creative Agency: Mara Rodríguez Design Project Type: Produced, Commercial Work Client: Today Super Foods Location: Gijón, Asturias, Spain New branding & packaging design for a new superfoods brand. Superfoods are foods — mostly plant-based but also some fish and dairy — thought to be nutritionally dense and thus good for one’s health. For the logo we have use a brush-font with a greenish bright color, including a leaves symbol in order to give it a natural and personal character to it. For…
Urban Fresh Fruit
I was walking down the aisle of a London supermarket and these little bags from Urban Fresh Fruit made me stop rather quickly. Very fun, emotive and tactile, who said dried fruit needed to be boring and, well, dry? The design feels very British though, I would be interested to know if it would sell well in the US?