Traverse City Startup Story

Life and Whim
Follow our journey of building a brand for active, adventurous, outdoor families. Learn about our trials, tribulations, and get sneak peeks as we design our collection of apparel and other goods for both kids and adults. #tcstartupstory www.lifeandwhim.com
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Introducing a New Outdoor, Imaginative Product for Kids!

Introducing a New Outdoor, Imaginative Product for Kids!

Traverse City Startup Story: Revealing a New Product Line and the Essentialism of Entrepreneurship

Traverse City Startup Story: Revealing a New Product Line and the Essentialism of Entrepreneurship

We’ve been really focused over the last few months sprinting toward the launch of our shop later this spring. Because it’s been such an intense period, the launch itself feels like the finish line. But the truth, of course, is that the launch is just the starting line of a marathon, not the finish line of a sprint. This is a perspective that we’re really trying to keep at the top of our minds.  Indeed, maintaining a present state of mind is critical to succeed in any endeavour. “Success” in…

Traverse City Startup Story: Introducing a New Outdoor, Imaginative Product for Kids

We’ve been really focused over the last few months sprinting toward the launch of our shop later this spring. Because it’s been such an intense period, the launch itself feels like the finish line. But the truth, of course, is that the launch is just the starting line of a marathon, not the finish line of a sprint. This is a perspective that we’re really trying to keep at the top of our minds. Indeed, maintaining a present state of mind is critical to succeed in any endeavour. “Success” in…

Treadwell is a black bear who lives in the forest near the Sleeping Bear Dunes. Sleeping Bear, coincidentally, is a great place to gaze at the stars and find the constellation Ursa Minor, the “Little Bear,” which inspired the Treadwell pin.

Traverse City Startup Story: Revealing a New Product Line and the Essentialism of Entrepreneurship

Treadwell is a black bear who lives in the forest near the Sleeping Bear Dunes. Sleeping Bear, coincidentally, is a great place to gaze at the stars and find the constellation Ursa Minor, the “Little Bear,” which inspired the Treadwell pin.

The inspiration for our pins is all around us – from the animals that call Northern Michigan home to the creative and adventurous spirit that this community exudes.

Traverse City Startup Story: Revealing a New Product Line and the Essentialism of Entrepreneurship

The inspiration for our pins is all around us – from the animals that call Northern Michigan home to the creative and adventurous spirit that this community exudes.

We hosted a “Pin Party” at The Little Fleet for a number of families. We displayed ten pin designs, and asked kids to vote on their favorites. We committed in advance to make the top five vote-getters the first five pins that will go into production and be featured when our new shop launches this spring.

Traverse City Startup Story: Revealing a New Product Line and the Essentialism of Entrepreneurship

We hosted a “Pin Party” at The Little Fleet for a number of families. We displayed ten pin designs, and asked kids to vote on their favorites. We committed in advance to make the top five vote-getters the first five pins that will go into production and be featured when our new shop launches this spring.

Distractions and trivialities are the most common roadblocks to building something new. You can take things in so many different directions, but each new direction threatens to derail the original vision.

Traverse City Startup Story: Revealing a New Product Line and the Essentialism of Entrepreneurship

Distractions and trivialities are the most common roadblocks to building something new. You can take things in so many different directions, but each new direction threatens to derail the original vision.

Observing the creative process

Observing the creative process

Behind the scenes at our manufacturer in Grand Rapids

Behind the scenes at our manufacturer in Grand Rapids

Production of our new kids' capes!

Production of our new kids' capes!

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