Captivating case studies
Gain new customers from existing ones
Another good read from Mr Grisham
Creative Thinkering by Michael Michalko. We came across this book when looking for guidance on how to be more creative in growing a business.
One to read
A plethora of clear and concise information
If you're into marketing and advertising you've just got to read this. Caples 'got it' several decades ago. His work can help you in everything you do from Direct Mail to your PPC & Facebook marketing campaigns. Brilliant.
Who has read Leopardology? by Kivi Bernhard. Critical business thinking