Strategien der Aufmerksamkeitserzeugung // Funktionsweisen der Werbung

Die Aufmerksamkeit des potenziellen Konsumenten zu gewinnen, ist eine der zentralen Aufgaben von Werbung. Dies kann über sehr verschiedene Wege erreicht werden. In der folgenden Mappe werden hauptsächlich Beispiele für Werbefunktionsweisen gezeigt, die mit folgenden Elementen arbeiten: Witz, Optische Täuschung, Verwirrung, Gegensätze und Provokation.
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Pedestrians crossing a road in China turns footsteps into leaves

Pedestrian Crossing in China Turns Footsteps Into Leaves

Funny pictures about Pedestrian Crossing in China Turns Footsteps Into Leaves. Oh, and cool pics about Pedestrian Crossing in China Turns Footsteps Into Leaves. Also, Pedestrian Crossing in China Turns Footsteps Into Leaves.

Don't Drink and Drive Beer Bottle Cap.

25 ads with serious messages

Media Don't Drink and Drive Beer Bottle Cap. Very creative and awesome. Thought went into this but it is very powerful and sends a good message.

#outdoors #creative_marketing #marketing #ads #advertising

"Whose hand are you holding"?An awesome print execution for Dettol hand sanitizer that focuses on the gross factor.

55 Creative and Amazing Outdoor Advertisements

A beach sign that reads “Take a Break From The Sun“. As can be seen in the image above, the message is created by reversed type that casts a shadow on the sand. Pinned by Ignite Design & Advertising, Inc. www.

Timotei, natural style! www.robertsharpassociates.com - Creative Solutions by Sharp Minds.

Timotei Styling Mousse: Lion 100 Most Funny and Creative Advertisement Designs

Bus Stop Advertising Guerrilla Marketing  Contact us at ashley@firethorne.org Or visit our website at www.firethorne.org! #creativeadvertising #advertisement #creative #ads #graphic #design #marketing #contentmarketing #content

24 Unique Examples of Creative Bus Stop Advertising

Australia Post Advertisement puts a mirror on a card so you see yourself on the stamp inspiring you to get this! Australia Post: Bus stop ads commercial ads ads commercial ads

Creative Ads

This banner for the new Smart Brabus cars was placed quite smartly on a bridge. It shows off nicely that that new Smart Brabus has got some extra power.

Braun überrascht mit Guerilla Marketing! Ambient Marketing: Durch das geschickte Platzieren von Werbefolie auf Straßenkehrmaschinen sieht es so aus, als würde die Straße von

Oral B is using guerrilla marketing in a very creative way. They created the illusion that the brush of a cleaning truck is the brush of a toothbrush

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