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Never is packaging design and shelf stand out more important than at Christmas. Here Rosie Milton unwraps the thinking behind festive packaging design.

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Personally I think this would be great for keeping flies and wasps out of your beer in the summer.

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Smoothie brand Innocent has launched its annual Big Knit campaign to help older people by putting woollen hats on its bottles.

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Bottle Top

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Innocent’s joint packaging and social media Big Knit campaign encouraged consumers to make knitted hats to fit its smoothie bottles. Image courtesy of Innocent.

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I want to try these so badly. Unfortunately, only the UK has them. My friend in London told me, "You can't have them because you're not a cool British person.

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Free Gromit knitting pattern for The Innocent Big Knit to benefit Age Uk

My innocent Big Knit woolly hats Over the last few years I’ve noticed incredibly cute woolly hats appearing on bottles of Innocent Smoothies in the Autumn. At first I was clueless……

Innocent Drinks have been running a very successful campaign that uses promotional products with a bit of a twist. Working with Age UK, they...

Innocent Drinks have been running a very successful campaign that uses promotional products with a bit of a twist. Working with Age UK, they.

Innocent smoothies- Teenage Mutant Ninja Turtle knitted hats

Innocent smoothies- Teenage Mutant Ninja Turtle knitted hats (My son would love these even at

An adorable concept. Knit mini hats for smoothie bottles, and every one that is sold leads to a donation to Age UK

Love the Ducrocq Soren drinks big knit campaign. Little hats, big difference.

The Big Knit, Age UK in together with Innocent drinks run this campaign every year, with people knitting little hats to be sold with the drinks then for every one sold money is donated to help keep the elderly warm in winter, it's fun to do and makes you feel you are helping in some small way

Hats you've sent in for the Innocent Big Knit. Every knitted hat is worth for Age UK

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