ampaign : Image campaign for beer brand Kalnapilis, which is one of the largest and most awarded brewers in Lithuania. And recently it begun a change towards an image of a beer inspired by taste. Due to this fact the whole creative app
This simple motivational poster uses the negative space inside the "D" and the "O" to incorporate more letters to create a straight forward message. This is a great example of how negative space can be effectively used to bolster a design's message.