The word Pichwai comes from 'pichh' meaning back, and 'wai', meaning textile hanging. Members of the Pushti Marg sect, founded by Shri Vallabhacharya in the 16th century, make them. Originally, pichwai paintings were used to decorate the temple of Shrinathji (Shrinathji Ki Haveli) in Nathdwara, hung behind the deity to celebrate different seasons, festivals and events in Lord Krishna's life. www.gallerymustart.com www.singinawajunglelodge.com