How Corporate Logos Evolve infographic. This shows how recognizable logos have evolved over time. Logos like Shell and BMW have remained pretty much the same. Brands like Xerox, Pepsi, and IBM have modernized their corporate logos.
Like their product mascot cousins of branding past (Elsie the Cow, Charlie the Tuna, Tony the Tiger, etc.) this new breed of animal logos really stand out. It's not rocket science. Which are you more (Bottle Rocket Art)