Long-tail Keyword: A keyword phrase of more than two words. As a long tail keyword represents a more specific kind of search request, it usually results in lesser traffic for a website, but a better conversion rate

Long-tail Keyword: A keyword phrase of more than two words. As a long tail keyword represents a more specific kind of search request, it usually results in lesser traffic for a website, but a better conversion rate

Ghost Button: A transparent clickable item that works like a button but includes just the text and a thin border. It meshes well with the background and can be larger than the usual button.

Ghost Button: A transparent clickable item that works like a button but includes just the text and a thin border. It meshes well with the background and can be larger than the usual button.

Hypotext: The style of writing suited for people who just skim through the text. It enables the clickable expansion of text appearing in the main copy. Hypotext is opposed to the idea of hyperlinks.

Hypotext: The style of writing suited for people who just skim through the text. It enables the clickable expansion of text appearing in the main copy. Hypotext is opposed to the idea of hyperlinks.

Hamburger Menu: "The three stacked bars serving as the menu button in mobile apps and websites. It’s named after the  three parallel lines resembling two burger buns and the filling in the middle."

Hamburger Menu: "The three stacked bars serving as the menu button in mobile apps and websites. It’s named after the three parallel lines resembling two burger buns and the filling in the middle."

Holacracy: A new way of running an organization that removes power from a management hierarchy and distributes it across clear roles, which can then be executed autonomously, without a micromanaging boss. — via www.holacracy.org

Holacracy: A new way of running an organization that removes power from a management hierarchy and distributes it across clear roles, which can then be executed autonomously, without a micromanaging boss. — via www.holacracy.org

Collaborative Marketing: Marketing campaigns created by two or more brands with a common mission or target audience, helping each of them create a presence that's greater than the sum of its parts.

Collaborative Marketing: Marketing campaigns created by two or more brands with a common mission or target audience, helping each of them create a presence that's greater than the sum of its parts.

Snackable Content: Bite-sized chunks of media for the audience to snack on, suited for decreasing attention spans and quick on-the-go consumption and sharing.

Snackable Content: Bite-sized chunks of media for the audience to snack on, suited for decreasing attention spans and quick on-the-go consumption and sharing.

Churn Rate: A measure of the number of customers who discontinue a service in a given period of time. A high churn rate suggests that either you’re better at acquiring customers than serving them, or you’re not acquiring the right customers.

Churn Rate: A measure of the number of customers who discontinue a service in a given period of time. A high churn rate suggests that either you’re better at acquiring customers than serving them, or you’re not acquiring the right customers.

Bird-of-Mouth Marketing: Twitter-based marketing focused on the interaction of Twitter users among themselves to amplify the original marketing message.

Bird-of-Mouth Marketing: Twitter-based marketing focused on the interaction of Twitter users among themselves to amplify the original marketing message.

Customer Delightion: Going beyond customer satisfaction to delight your customers to the point that they promote your brand. - via Dharmesh Shah, during his session at INBOUND 2013

Customer Delightion: Going beyond customer satisfaction to delight your customers to the point that they promote your brand. - via Dharmesh Shah, during his session at INBOUND 2013

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