Pinterest • The world’s catalogue of ideas

"No-brand" Branding: Branding strategy attributed to simplified customer experience and word-of-mouth instead of ads or classical marketing. For eg: MUJI, a Japanese retail company without a logo, focuses on simplified packaging and refrains from self-promotion. #Branding #Oxymoron #MUJI #Brand #Marketing #WordyWednesdays

2

Holacracy: A new way of running an organization that removes power from a management hierarchy and distributes it across clear roles, which can then be executed autonomously, without a micromanaging boss. — via www.holacracy.org

2
1

Churn Rate: A measure of the number of customers who discontinue a service in a given period of time. A high churn rate suggests that either you’re better at acquiring customers than serving them, or you’re not acquiring the right customers.

2

Hamburger Menu: "The three stacked bars serving as the menu button in mobile apps and websites. It’s named after the three parallel lines resembling two burger buns and the filling in the middle."

1
1

Proximity Marketing: Marketing localized content through cellular technology, such as Bluetooth and WiFi, to potential customers in close proximity of the business. #Marketing #Local #Technology #Bluetooth #WordyWednesday

1

Interaction Design (IxD): The practice of analyzing how people interact with a product or website and designing them to satisfy the needs and desires of the majority of people who will use them. A sub-discipline for UX design. #Design #UX #WordyWednesday

1
1

Social Currency: Your online influence and access to influencers on social media. In digital marketing, it is a measure of the integrity and power of a brand’s digital presence. #SocialMedia #DigitalMarketing #Brand #WordyWednesday

1

SoLoMo: Social, Local, Mobile; The combined power of Social media marketing, Location-based service and Mobile commerce used to not only drive business but also transform customer behaviour. #SoLoMo #SocialMediaMarketing #MCommerce #WordyWednesday

1
1

Bird-of-Mouth Marketing: Twitter-based marketing focused on the interaction of Twitter users among themselves to amplify the original marketing message.

Customer Delightion: Going beyond customer satisfaction to delight your customers to the point that they promote your brand. - via Dharmesh Shah, during his session at INBOUND 2013