"No-brand" Branding: Branding strategy attributed to simplified customer experience and word-of-mouth instead of ads or classical marketing. For eg: MUJI, a Japanese retail company without a logo, focuses on simplified packaging and refrains from self-promotion. #Branding #Oxymoron #MUJI #Brand #Marketing #WordyWednesdays
Holacracy: A new way of running an organization that removes power from a management hierarchy and distributes it across clear roles, which can then be executed autonomously, without a micromanaging boss. — via www.holacracy.org
Churn Rate: A measure of the number of customers who discontinue a service in a given period of time. A high churn rate suggests that either you’re better at acquiring customers than serving them, or you’re not acquiring the right customers.
Proximity Marketing: Marketing localized content through cellular technology, such as Bluetooth and WiFi, to potential customers in close proximity of the business. #Marketing #Local #Technology #Bluetooth #WordyWednesday
Interaction Design (IxD): The practice of analyzing how people interact with a product or website and designing them to satisfy the needs and desires of the majority of people who will use them. A sub-discipline for UX design. #Design #UX #WordyWednesday
Social Currency: Your online influence and access to influencers on social media. In digital marketing, it is a measure of the integrity and power of a brand’s digital presence. #SocialMedia #DigitalMarketing #Brand #WordyWednesday
SoLoMo: Social, Local, Mobile; The combined power of Social media marketing, Location-based service and Mobile commerce used to not only drive business but also transform customer behaviour. #SoLoMo #SocialMediaMarketing #MCommerce #WordyWednesday