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ONLINE VS. TELEVISION ADVERTISING

This kind of thinking comes from how we talk about commercials – we’re “forced” to watch TV ads, but we can click the “skip” button or just ignore online ads.
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While television has long sought to track and categorize its viewers by age, location, gender, and interests, it does so with outdated technology and statistical guesswork.

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As a result, it’s perfectly normal for an advertiser to think television is the preferable medium to spend money on, and furthermore to wonder whether it’s economical to advertise online at all.

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Online video advertising can offer more flexibility and variety than a normal television ad. Television tends to sell advertising in 15-second increments, which is why most ads are exactly 15 or 30 seconds long.

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Despite what you may think, your ads, and ad dollars, don’t get thrown into a void if you invest in online video advertisement.

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