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While television has long sought to track and categorize its viewers by age, location, gender, and interests, it does so with outdated technology and statistical guesswork.
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As a result, it’s perfectly normal for an advertiser to think television is the preferable medium to spend money on, and furthermore to wonder whether it’s economical to advertise online at all.
Online video advertising can offer more flexibility and variety than a normal television ad. Television tends to sell advertising in 15-second increments, which is why most ads are exactly 15 or 30 seconds long.
Despite what you may think, your ads, and ad dollars, don’t get thrown into a void if you invest in online video advertisement.