A JAPANESE CORPORATION: You have two cows. You redesign them so they are one-tenth the size of an ordinary cow and produce twenty times the milk. You then create a clever cow cartoon image called a Cowkimona and market it worldwide.
Design is a huge part of UX, acronym for User Experience. This is the very reason why a lot of designers think that a good UI or user interface makes up for a good user experience. This however, is not true.