Whether for safety, art or celebration, pedestrian crossings in cities around the world have been transformed with colourful or unusual designs – from rainbows and piano keyboards to french fries and bullets
Hot Wheels is a manufacturer of tiny toy cars. In Mexico they made real cars look really tiny by placing an enormous face of a child on bridge for pedestrians. The child is looking at the cars like they are toys.
Once strong color associations for a brand are established the designs can move away from the key brand properties and push boundaries using color to create brand recognition. All McDonalds needs to do now is use a yellow M with a red background (in the right Pantone color) on a piece of material and it becomes instantly recognisable. Successful color branding allows for more creative freedom long term.