I like how the story takes the shape of letters, and those form another message. I could incorporate this into my magazine by kind of combining a feature story in the small text, but an ASF with the larger letter outlines.
The contrast used here is effective between the 4 bold lines of text, that are also used as a background, and the body text of the article. The bold black in the large background text also contrasts well with the pink. -TR.