Juliana Bicycles I like the overall look of this site. It feels natural and spacious. The scenic background images make a nice focal point and inspires you to get outdoors. Navigation is simple, functional and effortless, type compliments the content well. The logo could be improved, reminds me of Budweiser or Hallmark. I love the way photography tells a story throughout the website and sets the tone to promote bicycles. I also like the fact that it's a female-focused bike shop, very rare.