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New Research: Americans Hate Social Media Promotions --> Companies should be social and not selling.  Exactly what I preach to LYSOs and other small businesses.

New Research: Americans Hate Social Media Promotions --> Companies should be social and not selling. Exactly what I preach to LYSOs and other small businesses.

When you allow people to participate in the direction of the experience as it happens, you create a shared experience of “we.”

When you allow people to participate in the direction of the experience as it happens, you create a shared experience of “we.”

Optimize and the Confluence of Search and Social Media with @Lee Odden

Optimize and the Confluence of Search and Social Media with @Lee Odden

#Google Embraces Real-Time Data and Visuals To Share Search Trends Around The World Cup

#Google Embraces Real-Time Data and Visuals To Share Search Trends Around The World Cup

Sprite’s new campaign puts customized Snapchat codes on cans in Brazil -- and has driven more than 2 million views to affiliated accounts in just a few days, according to the people behind the effort. The company shipped millions of cans with the  Snapchat logo slapped on the side — codes that can be scanned and lead consumers to celebrity accounts on the messaging app. Sprite will soon start to print everyday consumers’ Snapchat account codes on cans, too.

Sprite’s new campaign puts customized Snapchat codes on cans in Brazil -- and has driven more than 2 million views to affiliated accounts in just a few days, according to the people behind the effort. The company shipped millions of cans with the Snapchat logo slapped on the side — codes that can be scanned and lead consumers to celebrity accounts on the messaging app. Sprite will soon start to print everyday consumers’ Snapchat account codes on cans, too.

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