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Deiter Rams: Ten Principles for Good Design. Easy to see where Jony Ives got his inspiration from. #braun

Deiter Rams: Ten Principles for Good Design. Easy to see where Jony Ives got his inspiration from. #braun

Braun BN0095 Black Prestige Chronograph Men's Watch | Steel

Braun BN0095 Black Prestige Chronograph Men's Watch | Steel

With a decades-old history of museum-worthy design innovation, Braun is the premium German brand for appliances and accessories, and the ultimate expression of Dieter.

ET66, calculator, Dieter Rams and Dietrich Lubs, 1987, Braun, Germany. Dieter Rams, the German designer author for much of the early success of the Braun, is famous for his list of ten design principles. They espouse not only minimalist values but also reinforce that design is about human problem solving. ET66 has become one of the most imitated designs on earth. Even Apple wasn't immune to its allure; the original iPhone calculator paid unmistakable homage to its unobtrusive and functional…

ET66, calculator, Dieter Rams and Dietrich Lubs, 1987, Braun, Germany. Dieter Rams, the German designer author for much of the early success of the Braun, is famous for his list of ten design principles. They espouse not only minimalist values but also reinforce that design is about human problem solving. ET66 has become one of the most imitated designs on earth. Even Apple wasn't immune to its allure; the original iPhone calculator paid unmistakable homage to its unobtrusive and functional…

Dieter Rams made this wonderful set. I remember my dad, who was very fond of his Braun razor. As a sailor in the navy, he always carried it with him on his travels.

Dieter Rams made this wonderful set. I remember my dad, who was very fond of his Braun razor. As a sailor in the navy, he always carried it with him on his travels.

Dieter Rams: Ten Principles for Good Design -- ten great concepts from the design giant behind Braun

Dieter Rams: Ten Principles for Good Design -- ten great concepts from the design giant behind Braun

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