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First edition NYCTA Graphics Standards Manual designed by Massimo Vignelli and Bob Noorda of Unimark International (1970)

First edition NYCTA Graphics Standards Manual designed by Massimo Vignelli and Bob Noorda of Unimark International (1970)

10 Unsung Graphic Design Visionaries – Bob Noorda. A Dutch designer who settled in Milan, Noorda worked for clients such as Pirelli and Olivetti. The important part that he played—along with Massimo Vignelli—in creating the signage for the New York subway system is all too often overlooked.

10 Unsung Graphic Design Visionaries – Bob Noorda. A Dutch designer who settled in Milan, Noorda worked for clients such as Pirelli and Olivetti. The important part that he played—along with Massimo Vignelli—in creating the signage for the New York subway system is all too often overlooked.

First edition NYCTA Graphics Standards Manual designed by Massimo Vignelli and Bob Noorda of Unimark International (1970) :: http://thestandardsmanual.com repinned by Awake — designedbyawake.com

First edition NYCTA Graphics Standards Manual designed by Massimo Vignelli and Bob Noorda of Unimark International (1970) :: http://thestandardsmanual.com repinned by Awake — designedbyawake.com

|| Late one night last August, three Pentagram designers rummaging through the design firm's basement archives found the Rosetta Stone of New York subway graphics: the original Standards Manual, designed by Bob Noorda and Massimo Vignelli in the late 1960s.

|| Late one night last August, three Pentagram designers rummaging through the design firm's basement archives found the Rosetta Stone of New York subway graphics: the original Standards Manual, designed by Bob Noorda and Massimo Vignelli in the late 1960s.

Bob Noorda (for Massimo Vignelli) — Poster for Biennale di Venezia (1966) & Packaging for Pirelli (1968)

Bob Noorda (for Massimo Vignelli) — Poster for Biennale di Venezia (1966) & Packaging for Pirelli (1968)

Thinking Form has posted a short piece on legendary designer, Bob Noorda. He first worked as an Art Director for Pirelli and later on he co-founder Unimark International with Massimo Vignelli.

Thinking Form has posted a short piece on legendary designer, Bob Noorda. He first worked as an Art Director for Pirelli and later on he co-founder Unimark International with Massimo Vignelli.

New York City Transit Authority Graphic Standards Manual, designed by Massimo Vignelli and Bob Noorda of Unimark International, 1970

New York City Transit Authority Graphic Standards Manual, designed by Massimo Vignelli and Bob Noorda of Unimark International, 1970

Full-size reissue of the NYCTA Graphics Standards Manual. by Jesse Reed & Hamish Smyth — Kickstarter

Full-size reissue of the NYCTA Graphics Standards Manual. by Jesse Reed & Hamish Smyth — Kickstarter

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