Pricing - New Look's products range from around which is similar to that of H&M's pricing. The Gwen collection will be higher than this price range as they are more intricate designs and are exclusive to the Gwen for H&M collection.
Hollister- another adorable but pricy store. Again some times a buy a ton of clothes from here but other times I walk out empty handed. If you can get over their ridiculous prices (actually not so bad sometimes) then they have the best clothes ever!
Design is very minimal with just the black background and having the writing in white makes it jump straight out the page. The packaging is also consistent with the logo which makes it easier for customers to recognise the brand.