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Backmarket: Tech Reborn • Ads of the World™ | Part of The Clio Network Creative Advertising, Advertising Signs, Ads, Brand Campaign, Media Campaign, Technology Industry, New Technology, Brand Strategy, Marketing Strategy
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Back Market: Tech Reborn • Ads of the World™ | Part of The Clio Network

Today, Back Market, the leading refurbished electronics marketplace, has launched ‘Tech Reborn’, its first national UK 360° brand campaign. Enlisting double Cannes Grand Prix winner, Johnny Kelly, to create the centrepiece film, 'The Monster’, the campaign will launch on 30th March across a breadth of digital and social environments, including YouTube, Vevo, Sky, All4, Twitch and others. The stop-motion animation follows the relationship between a young girl and a monster. The young girl…
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