(Caribou-OOH) Here's a pretty hot idea. Colle+McVoy in Minneapolis introduced Caribou Coffee's new hot breakfast sandwiches by making bus shelters looks like ovens—with actual heat coming from the coils.
A great way to get people to reach for your product, design stickers that go with the door handles. That’s what Tyskie Beer did. When you reach to open the door, Tyskie makes it looks like you are actually reaching for a refreshing Tyskie beer.