How To Be The Next Steve Jobs | 1. Embrace innovation. 2. Don’t rule out a comeback. 3. Pay attention to aesthetics. 4. Swim in your lane. 5. Be a power couple. 6. Find a role model. 7. Do what you love. 8. Be professional. 9. Connect with your market. 10. Keep it light.
The End of the Expert: Why No One in Marketing Knows What They're Doing
The End of the Expert: Why No One in Marketing Knows What They're Doing “We talk a lot in marketing about the importance of being good storytellers. Well, we need to be good story changers, because telling a story isn’t enough. Customers can see right through a great story about a lousy product.”
5 Tips for Presenting to Executives 1. Get to the point in one minute 2. Talk about problems winning in the marketplace 3. Sell a vision before discussing the details 4. Lead with stories, not data 5. Don’t be afraid of executives; be afraid FOR them