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Work of: pearlfisher.com Task Brand identity redesign to solve the 'smoothie confusion' in the Nordic regions and communicate pure fruit health benefits. Scope Brand identity, graphic design, tone of voice and copywriting. Solution A bold personality-driven design that uses bold statements to spread the word. Following its re-design, Froosh is now the number 1 smoothie brand in the Nordics. In total, Froosh’s market share in Sweden has risen from 6.3% to 34%

Ugly Fruit: US markets toss out 15 billion dollars worth of fruits and vegetables each year because they are bruised or discolored. Ugly Fruit is a stand that makes juice, jam, and dried fruits out of unattractive fruit.