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Work of: Task Brand identity redesign to solve the 'smoothie confusion' in the Nordic regions and communicate pure fruit health benefits. Scope Brand identity, graphic design, tone of voice and copywriting. Solution A bold personality-driven design that uses bold statements to spread the word. Following its re-design, Froosh is now the number 1 smoothie brand in the Nordics. In total, Froosh’s market share in Sweden has risen from 6.3% to 34%

Ugly Fruit: US markets toss out 15 billion dollars worth of fruits and vegetables each year because they are bruised or discolored. Ugly Fruit is a stand that makes juice, jam, and dried fruits out of unattractive fruit.