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Batch-and-Blast  Years ago, one-size-fits-all communications worked fine, and…

Batch-and-Blast Years ago, one-size-fits-all communications worked fine, and…

Imagine a world where you’re at the gym walking by a piece of equipment. As you walk by, an alert pops up on your phone telling you to use that equipment and exactly what to do on it, all based on your personal fitness goals. Now stop imagining and realize that this is all a possibility right now. Life Fitness, a fitness equipment company, has morphed the Internet of Things into the Internet of Gyms (IoG). The most notable of its innovations, LFconnect Protect, allows gym owners to get…

Imagine a world where you’re at the gym walking by a piece of equipment. As you walk by, an alert pops up on your phone telling you to use that equipment and exactly what to do on it, all based on your personal fitness goals. Now stop imagining and realize that this is all a possibility right now. Life Fitness, a fitness equipment company, has morphed the Internet of Things into the Internet of Gyms (IoG). The most notable of its innovations, LFconnect Protect, allows gym owners to get…

Companies that have managed to break the cycle of recurring initiatives take a long-term approach. They adopt an efficiency mindset and identify a few key behaviors that trigger organizational change. While many companies worry a corporate culture focused on efficiency will strangle growth or degrade the customer experience, our research shows the opposite result. Companies that embrace an efficiency mindset are four times more likely to say their cost efforts enabled growth rather than…

Companies that have managed to break the cycle of recurring initiatives take a long-term approach. They adopt an efficiency mindset and identify a few key behaviors that trigger organizational change. While many companies worry a corporate culture focused on efficiency will strangle growth or degrade the customer experience, our research shows the opposite result. Companies that embrace an efficiency mindset are four times more likely to say their cost efforts enabled growth rather than…

“Becoming a leader is synonymous with becoming yourself. It’s precisely that simple, and it’s also that difficult.” ~ Warren Bennis Notably, “becoming” yo

“Becoming a leader is synonymous with becoming yourself. It’s precisely that simple, and it’s also that difficult.” ~ Warren Bennis Notably, “becoming” yo

Mystery is in the mind of the beholder. Margin is in the spreadsheet of the accountant. They are unrelated, except maybe via the idea of seduction.  Sellers will seduce, and buyers will commoditize. A little bit of mystery might make the sale, but truth will out. Except, of course, where truth cannot be ascertained. Mystery and margin run together where truth is debatable. Welcome to the world of advertising.

Mystery is in the mind of the beholder. Margin is in the spreadsheet of the accountant. They are unrelated, except maybe via the idea of seduction. Sellers will seduce, and buyers will commoditize. A little bit of mystery might make the sale, but truth will out. Except, of course, where truth cannot be ascertained. Mystery and margin run together where truth is debatable. Welcome to the world of advertising.

The layoff mentality has become culturally ingrained by way of both positive and negative developments — the Great Recession, as well as the new economy. “In Silicon Valley, the big thing is to be disruptive. It’s the ultimate: Who are we going to disrupt, and how?” says Wharton management professor Matthew Bidwell. “What does that mean? Laying people off. A lot of these layoffs reflect that. As new forces come in, some jobs go away.”  Layoffs “have been pretty constant over the years, and…

The layoff mentality has become culturally ingrained by way of both positive and negative developments — the Great Recession, as well as the new economy. “In Silicon Valley, the big thing is to be disruptive. It’s the ultimate: Who are we going to disrupt, and how?” says Wharton management professor Matthew Bidwell. “What does that mean? Laying people off. A lot of these layoffs reflect that. As new forces come in, some jobs go away.” Layoffs “have been pretty constant over the years, and…

Let's define loyalty as a customer repeatedly and preferentially selecting a vendor's products and services. Loyal customers also may support a brand through advocacy and volunteering their time and efforts. For example, a customer who takes a survey or writes a knowledge base article is loyal. Shouldn't that behavior be rewarded?  Above all, loyal customers accept the vendor's value proposition -- while they always appreciate a discount, they don't wait for one. A loyalty program should…

Let's define loyalty as a customer repeatedly and preferentially selecting a vendor's products and services. Loyal customers also may support a brand through advocacy and volunteering their time and efforts. For example, a customer who takes a survey or writes a knowledge base article is loyal. Shouldn't that behavior be rewarded? Above all, loyal customers accept the vendor's value proposition -- while they always appreciate a discount, they don't wait for one. A loyalty program should…

Think about technology as the engine of a car, and society as the driver. In many cases, we’re trying to build a faster and faster engine without paying attention to whether the driver knows where the car is going. This is what happens, for example, when we embrace the belief that using technology for global communication can create greater understanding among people. The idea that the Internet will help authoritarian societies become more democratic comes from a Western belief that the…

Think about technology as the engine of a car, and society as the driver. In many cases, we’re trying to build a faster and faster engine without paying attention to whether the driver knows where the car is going. This is what happens, for example, when we embrace the belief that using technology for global communication can create greater understanding among people. The idea that the Internet will help authoritarian societies become more democratic comes from a Western belief that the…

With a new approach to segmentation, incumbents can find their “growth hot spots,” those high-potential customers obscured by more traditional methods. Sales leaders need to consider two critical but often overlooked factors when assessing their current and future customers: need and behavior. When combined with value, these indicators will reveal the customers whose strategic direction and operating model come together in a way that could make them huge sources of revenue. Sales teams…

With a new approach to segmentation, incumbents can find their “growth hot spots,” those high-potential customers obscured by more traditional methods. Sales leaders need to consider two critical but often overlooked factors when assessing their current and future customers: need and behavior. When combined with value, these indicators will reveal the customers whose strategic direction and operating model come together in a way that could make them huge sources of revenue. Sales teams…

The automated work may be highly structured at the moment, but it will not always be so. Deloitte’s preferred term, “cognitive automation,” suggests correctly that automation software will become more cognitive and less robotic over time. Several vendors that once offered only structured automation software are now claiming some degree of cognitive capability, from the ability to learn to the ability to interact in human language.2 Business processes involving a high degree of knowledge and…

The automated work may be highly structured at the moment, but it will not always be so. Deloitte’s preferred term, “cognitive automation,” suggests correctly that automation software will become more cognitive and less robotic over time. Several vendors that once offered only structured automation software are now claiming some degree of cognitive capability, from the ability to learn to the ability to interact in human language.2 Business processes involving a high degree of knowledge and…

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