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This White Paper, “Unique Learnings in Creating a 360 View of Mobile Consumers,” describes some of the learnings acquired from an extensive mobile measurement pilot study recently completed by Experian Simmons that successfully linked extensive smartphone behaviors with detailed insights on consumer brand preferences, multi-platform media consumption, demographics and attitudes. goo.gl/0WDl6

Harness the power of your customer data with the Targeting solutions of Experian Marketing Services.

Discover how consumers are using smartphones

Must-know stats to connect with Dana in multiple channels

Marketing insight and consumer trends from Experian Marketing Services -

Features consumers want in the new iPad

What Buyers Want in Apple's New iPad

Mobile - Apple is expected to unveil the next-generation of the iPad on March 2012 and nearly one-third of mobile Web users say they plan to buy the new device, .

For the third consecutive year Facebook was the top searched term in the U.S.

Must-know stats to connect with Dana in multiple channels

Marketing insight and consumer trends from Experian Marketing Services -

Justin Orgel explains mobile has become vital to a well-rounded digital marketing strategy!

Justin Orgel explains mobile has become vital to a well-rounded digital marketing strategy!

13% growth of single-word searches

Must-know stats to connect with Dana in multiple channels

Download mobile marketing best practices to increase customer engagement!

Harness the power of your customer data with the Targeting solutions of Experian Marketing Services.

According to the latest Simmons National Consumer Study, 48% of adults ages 18-to-24 say that a conversation via text message is just as meaningful as a telephone call. A similar share of adults ages 25-to-34 feel the same way.

Young adults: Texting is just as meaningful as a phone call

According to the latest Simmons National Consumer Study, of adults ages say that a conversation via text message is just as meaningful as a telephone call. A similar share of adults ages feel the same way.

Treat customers as individuals by employing more layers of relevance

How to be customer obsessed

Experian Data Quality offers a full range of contact data management solutions including verification, duplicate identification and data enhancement.

Even when most are asleep, young adults’ smartphones continue buzzing from inbound texts - 37% of 18-to-24 year-old smartphone owners receive texts at 4:00 in the morning.

Young adults: Texting is just as meaningful as a phone call

Even when most are asleep, young adults’ smartphones continue buzzing from inbound texts - of year-old smartphone owners receive texts at in the morning.

Cyber Monday is the busiest shopping day of the year.

Must-know stats to connect with Dana in multiple channels

Marketing insight and consumer trends from Experian Marketing Services -

Including the word exclusive in the subject line boosts unique open rates by 14% in promotional mailings

Must-know stats to connect with Dana in multiple channels

Including the word exclusive in the subject line boosts unique open rates by in promotional mailings

During a typical month, smartphone owners ages 18-to-24 make 119 calls on their mobile phone and answer another 64 calls. Adults ages 35-to-44 make and receive the most calls on their mobile phones in a given month.

Young adults: Texting is just as meaningful as a phone call

During a typical month, smartphone owners ages make 119 calls on their mobile phone and answer another 64 calls. Adults ages make and receive the most calls on their mobile phones in a given month.

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