Hasbro G.I. Joe Cobra Commander With Armor Action Figure Toy by Hasbro. $12.84. Articulated Action Figure. bendable / poseable figure. From the GI Joe Series. In 1982 Hasbro introduced a new line of products that changed the landscape of boys action figures: G.I. JOE A REAL AMERICAN HERO . which quickly became one of the most memorable toy lines of the 1980s.