These 10 Corporations Control Almost Everything You Buy: ". most products we buy are controlled by just a few companies. It's called "The Illusion of Choice. Despite a wide array of brands to choose from, it all comes back to the big guys.
A recognized authority on brands, David Aaker is Vice Chairman of Prophet and consults exclusively for Prophet clients. He is the creator of the Aaker Model™ and has published more than 100 articles and 15 books.
Immortal man Mo delivers his dream: Farah judges his run to perfection as he grabs his place in history with a golden double