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Top 5 Reasons You Need to Be Delivering News to Stakeholders Via Mobile Alerts

Top 5 Reasons You Need to Be Delivering News to Stakeholders Via Mobile Alerts

6 reasons to hold back prank press releases | Articles | Home

6 reasons to hold back prank press releases

3 reasons #contentmarketing and #PR need each other: Public relations pros and marketers can get more mileage out of their organizations' content when they work together.

3 reasons and need each other: Public relations pros and marketers can get more mileage out of their organizations' content when they work together.

One of the best tools for measuring social media activity is right in front of you, and it's free: Google Analytics. If you don't have it set up to monitor your website, you're missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media.

Measurement Hall of Famer Katie Paine will expand on these data points at PR News' Nov. 18 Measurement Conference in Chicago.

Infographic: 75 percent of reporters want videos in press releases - how PR pros can use video to their advantage

A new survey finds a big discrepancy between what journalists want from press releases and what PR pros think they want.

Social media's influence on modern PR: PR pros must cover all of a client’s big social media channels. This essay is a beginning. It holds a useful checklist of do's and don’ts for the biggest platforms.

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