Prudential Mall. Santa will arrive at The Shops at Prudential Center on Friday, November 21! Capture the magic of the holiday season and bring the kids for a special photo with Santa in his Winter Wonderland located in Belvidere Arcade. A variety of photo packages are available, starting at $19.99. Santa's hours: Monday-Friday 11:00 a.m.-6:00 p.m. Saturdays 10:00 a.m.-7:00 p.m. Sundays 11:00 a.m.-6:00 p.m.