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Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds.  And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media re

Whether you have lofty goals or modest ones for your PR agency, an interesting narrative is the only thing that matters when seeking earned media.

How to Measure PR in the Digital Age: The Kick-Butt Index

When it comes to PR measurement, the Kick-Butt Index is a tool you can use to define success, plus measure it clearly and accurately.

I've seen the public relations world from many sides--from a client perspective, and from the inside working at 2 boutique PR agencies, a mid-sized firm and a large multi-national. So I'm qualified to comment on the pros and cons of both.

I've seen the public relations world from many sides--from a client perspective, and from the inside working at 2 boutique PR agencies, a mid-sized firm and a large multi-national. So I'm qualified to comment on the pros and cons of both.

How to pick the the right media trainer so you shine in the spotlight

The idea of a media interview—or media training—can cause even confident executives to break into a cold sweat.

We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them.

3 Essential Media Training Lessons Every Spokesperson Should Learn

This post contains affiliate links, which means that if you click on one of the product links, I’ll receive _____.

How and what should you disclose about a sponsor or affiliate relationship?

If your business is hiring a PR agency, you’ll want to hire a rock star—not a PR wannabe. Admittedly, it’s often hard to tell the difference since there are so many misconceptions about public relations, including what it contributes to your business and how to measure results.  Here are 3 signs to help you separate the PR stars from the duds.

If you're hiring a communications pro, don't make a mistake. In today’s hyper-competitive world, your organization needs a PR agency rock star.

2-Year-Old Triplets Share an Adorable Bond With Garbagemen << okay but these kids' mom is my local news lady on tv WOAH

2-Year-Old Triplets Share an Adorable Bond With Garbagemen

Triplets Share an Adorable Bond With Garbagemen << okay but these kids' mom is my local news lady on tv WOAH<<what now? This is sooo cute!

If you're a marketer or business owner, learn the fine art of how to edit a media release with these 11 suggested steps.

If you're a marketer or business owner, learn the fine art of how to edit a media release with these 11 suggested steps.

What makes a good media interview...from a reporter's perspective

What makes a good media interview.from a reporter's perspective

How Optimizing Your Site for Mobile Helps Retain Customers - Shane Barker

How Optimizing Your Site for Mobile Helps Retain Customers - Shane Barker

One the most important things you can do is optimizing your site for mobile. Do you have a smartphone? So do your future clients.

Tool from Harvard Business School to help you build a successful elevator pitch.

This free online tool from Harvard Business School takes you through building your perfect elevator pitch.

Brilliant Newsjacking or Tacky PR Stunt: What’s the Diff?

For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations.

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