Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media re
I've seen the public relations world from many sides--from a client perspective, and from the inside working at 2 boutique PR agencies, a mid-sized firm and a large multi-national. So I'm qualified to comment on the pros and cons of both.
If your business is hiring a PR agency, you’ll want to hire a rock star—not a PR wannabe. Admittedly, it’s often hard to tell the difference since there are so many misconceptions about public relations, including what it contributes to your business and how to measure results. Here are 3 signs to help you separate the PR stars from the duds.