Great article especially for my salespeople peeps! We get some validation here! "Truth: if you can't build a relationship, you won't sell anything to anybody." My last employer should really take note of this honestly.
Let's face it: We're all pressed for time, and measuring, analyzing, and reporting the success of content marketing is time-consuming work. Here's how you can distill the performance of your content into a single metric: one metric to rule them all.
Most Content Marketing Fails, So Keep These 3 Tactics in Mind