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Rule #1 for Startups: Always Be Storytelling

Many entrepreneurs they need to lead with what their product does and how it works. Instead, they should kick things off by telling a story that engages.

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Michael Schmitt on

The promo video for my new book, Storytelling for Startups.

A book about how startups and fast-growing companies can embrace the power of storytelling. “Storytelling for Startups” puts the spotlight the value and bene.

Four Ways for Early-Stage Startups To Tell Stories (Part II)

For early-stage startups, there are four easy ways for them to do effective storytelling. Here are the channels they can use for their storytelling efforts

For Startups, Storytelling Starts on Day One

When should startups embrace storytelling? The answer: as soon as possible so they can begin to craft, shape and test stories that resonates.

storytelling

Five Keys to Better Startup Storytelling

Expanding My Business Beyond Beyond Startups and Storytelling

I've worked with companies over the past 9 years. I'm excited about expanding the scope of my business beyond startups and storytelling.

Startup storytelling is simply customer-centric marketing.

Startup Storytelling is Simply Customer-Centric Marketing

Four Easy Stories That Early-Stage Startups Can Tell

Four easy to tell stories for early-stage startups with no traction or customers — Medium

How Storytelling Improves User Experience — Medium

How Storytelling Improves User Experience

How Storytelling Improves User Experience – Morse Code (Singapore) – Medium

What Startups and Storytellers Can Learn from Ron Popeil

Ron Popeil was a master storyteller because it brought consumers into a brand experience that was engaging, entertaining and, of course, effective.

Transmedia Marketing Is the Future of Brand Storytelling #storymaking

Transmedia Marketing Is the Future of Brand Storytelling

Brand storytelling has evolved and it's capitalizing on the prosumerism movement. Here's what you need to know about Transmedia Marketing and why it's the future of brand storytelling.

Our greedy little brains are hungry for a good story, so if you want to make the sale, forget the data and make a personal connection.

Why Our Brains Crave Storytelling In Marketing

Our greedy little brains are hungry for a good story, so if you want to make the sale, forget the data and make a personal connection.

How to make presentations and writing personal for leaders and others.

What to say in your social media bio…

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Why Value Propositions Are Important (And How To Create Them)

The value of value propositions: why they're important and how to create them.