Pinterest • The world’s catalogue of ideas

Explore 2020 Millions, Millions Change and more!

US Mobile Phone Messaging App Users and Penetration, by Platform, 2014-2020 (millions, % change and % of population)

Snapchat Penetration Among US Smartphone App Users, by Age, April 2013 & June 2015 (% reach)

US Millennial Snapchat Users and Penetration, 2014-2020 (millions, % change and % of millennial smartphone users)

The number of smartphone users worldwide will surpass 2 billion in 2016, according to new figures from eMarketer, representing over one-quarter of the global population. Our latest mobile user forecast added 19 new countries, bringing our total to 41—including our first estimates for any individual countries in the Middle East and Africa and expanded coverage of countries in Southeast Asia, Central and Eastern Europe, and Latin America.

Share of Average Time Spent per Day on Mobile Internet Among US Smartphone and Tablet Users, In-App vs. Mobile Web, 2016 (% of total)