Most people who "like" brands on Facebook do so because they actually like them, not because they want to get free or discounted stuff. The takeaway may be that your money is better spent on branding ads on Facebook than call-to-action direct-response ads that may actually produce more likes and higher click-through rates. Syncapse, who values a Facebook fan at $174, worked with Hotspex to interview 2,080 consumers about their reasons for becoming Facebook fans.
Back in Jan 2012, "David Galbraith.... in 2005... explained to me that the web will have to move away from being text-centric to become very visual and will revolve around the idea of collecting. See, being an architect, he isn’t nerdy enough to come up with a phrase: curate."
Facebook Cleanser Quickly Unsubscribes You from Pages You Liked
Social Media Strategy – The Interaction Hierarchy: "There are a lot of community managers and so-called ‘social media gurus’ who pride themselves on the ability to get more Facebook ‘Likes’ but I can guarantee you that a large portion of them don’t know why they are getting these ‘Likes’, and what benefit their growing community is having on their brand or business’ bottom line. I’ve written this post to give you a simple, visual overview of the ‘Interaction Hierarchy’."