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Facebook is set to debut a brand-new set of premium ad units that will defy conventional online advertising formats. Fast Company reported on the social network’s bold departure from the digital norm.

Facebook is set to debut a brand-new set of premium ad units that will defy conventional online advertising formats. Fast Company reported on the social network’s bold departure from the digital norm.

When it comes to getting your website found in search, little things can make a big difference.

When it comes to getting your website found in search, little things can make a big difference.

How can brands and companies utilize Pinterest to their advantage? Here are five ways to jump on the Pinterest bandwagon to reach an already established female audience and a rising male audience.

5 Ways Brands Can Use Pinterest to Boost Consumer Engagement

How can brands and companies utilize Pinterest to their advantage? Here are five ways to jump on the Pinterest bandwagon to reach an already established female audience and a rising male audience.

Most people who "like" brands on Facebook do so because they actually like them, not because they want to get free or discounted stuff. The takeaway may be that your money is better spent on branding ads on Facebook than call-to-action direct-response ads that may actually produce more likes and higher click-through rates. Syncapse, who values a Facebook fan at $174, worked with Hotspex to interview 2,080 consumers about their reasons for becoming Facebook fans.

Why People Become Facebook Fans

Most people who "like" brands on Facebook do so because they actually like them, not because they want to get free or discounted stuff. The takeaway may be that your money is better spent on branding ads on Facebook than call-to-action direct-response ads that may actually produce more likes and higher click-through rates. Syncapse, who values a Facebook fan at $174, worked with Hotspex to interview 2,080 consumers about their reasons for becoming Facebook fans.

Las 10 marcas más populares en Facebook: EU vía @informaBTL

Las 10 marcas más populares en Facebook: EU vía @informaBTL

Tips for Tracking Email Marketing Campaigns - Analytics Blog

Tips for Tracking Email Marketing Campaigns - Analytics Blog

Facebook EdgeRank Formula. The magic formula? There is no magic formula, only trial and error as this ProBlogger article explains. Worth a read.  #socialmedia #facebook

The State of Facebook: What's Working Now

Facebook EdgeRank Formula. The magic formula? There is no magic formula, only trial and error as this ProBlogger article explains. Worth a read. #socialmedia #facebook

Back in Jan 2012, "David Galbraith....  in 2005... explained to me that the web will have to move away from being text-centric to become very visual and will revolve around the idea of collecting. See, being an architect, he isn’t nerdy enough to come up with a phrase: curate."

You are what you curate: why Pinterest is hawt

Back in Jan 2012, "David Galbraith.... in 2005... explained to me that the web will have to move away from being text-centric to become very visual and will revolve around the idea of collecting. See, being an architect, he isn’t nerdy enough to come up with a phrase: curate."

Web: Over the years, you have probably clicked the Like button on several Facebook pages in which you are no longer interested. Facebook Cleanser performs a quick sweep to clean up your news feed.

Facebook Cleanser Quickly Unsubscribes You from Pages You Liked

Web: Over the years, you have probably clicked the Like button on several Facebook pages in which you are no longer interested. Facebook Cleanser performs a quick sweep to clean up your news feed.

ASOS Experiences the Facebook Effect:Using paid media to leverage the potential of earned properties such as the Facebook Brand Page yields positive ROI.

ASOS Experiences the Facebook Effect:Using paid media to leverage the potential of earned properties such as the Facebook Brand Page yields positive ROI.

Video: How Avon gave their representatives the right word of mouth tools | WordofMouth.org

Video: How Avon gave their representatives the right word of mouth tools | WordofMouth.org

Social Media Strategy – The Interaction Hierarchy:  "There are a lot of community managers and so-called ‘social media gurus’ who pride themselves on the ability to get more Facebook ‘Likes’ but I can guarantee you that a large portion of them don’t know why they are getting these ‘Likes’, and what benefit their growing community is having on their brand or business’ bottom line. I’ve written this post to give you a simple, visual overview of the ‘Interaction Hierarchy’."

Social Media Strategy – The Interaction Hierarchy: "There are a lot of community managers and so-called ‘social media gurus’ who pride themselves on the ability to get more Facebook ‘Likes’ but I can guarantee you that a large portion of them don’t know why they are getting these ‘Likes’, and what benefit their growing community is having on their brand or business’ bottom line. I’ve written this post to give you a simple, visual overview of the ‘Interaction Hierarchy’."

Content marketingis about attracting an audience to an experience (or destination) that you own build and optimize to achieve your marketing objectives.

Content marketingis about attracting an audience to an experience (or destination) that you own build and optimize to achieve your marketing objectives.

6 Awesome Fan Page Features You’re Missing Out On

6 Awesome Fan Page Features You're Missing Out On

6 Awesome Fan Page Features You’re Missing Out On