Maxwell House Elevator Advertisement: Creative illusion created an impression that the elevator had no floor. I have a HUGE phobia about elevator's so I'll have to pass!
Creative optical illusion at Southside shopping centre in London tricked people into thinking that the floor of the elevator has collapsed. When the doors opened, scared people were only a step.
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"Watch Before You Step In This Elevator" by Andrew Walker to trick mall-goers at London’s Southside Shopping Centre by installing a of a giant hole at the floor of the elevator to promote Alton Towers Resort's new Nemesis Sub-Terra ride.