People have tastes. Everybody won't like everybody all the time. Of course there will be exceptions. So if you are making an effort not to be yourself so that everybody likes you. Then it's wrong. Be yourself so that the right people like you for who you are. A few good close friends is better than many distant friends.
Yes, yes, yes..... our politicians try to forget that poverty exists. We build our freeways so they don't go through the poor parts of towns. We like to pretend that everyone is living the American Dream.