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So you need a typeface

So You Need A Typeface

Graphic designer Julian Hansen created this cool typeface decision flowchart, So…

BHelvetica

What is typography?

When using Helvetica Neue Extra Light at smaller sizes (as it is frequently set), increase the tracking to maintain readability, as indicated above.

In drawing the Avenir typeface, Adrian Frutiger looked to both the past and the future for inspiration. His goal was to reinterpret the geometric sans s

Traditionally, leading should be 20 percent greater than the font size; however, individual styles may call for different distances.

What’s the Difference Between Leading, Kerning and Tracking?

Traditionally, leading should be 20 percent greater than the font size; however, individual styles may call for different distances.

example of successful visual hierarchy

2 typefaces -- However, we are using a total of five fonts: three Helvetica Neues and two Garamonds. A clear visual hierarchy, got a high degree of variety, created a strong sense of interesting typographic color, all-the-while increasing readability.

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