The potential for this Ad is limited to accidents and mistakes really as the line I would be working with is 'Should've gone to Specsavers', implying bad eyesight. There could be a lot of ideas within this kind of constraint though as there are a lot of different ways to have accidents, I could involve this line with cultural vents to create a satirical advert. Because Specsavers are a well knnown brand the Ad would be instantly recognizable. - Caitlan Francis
IBM Smarter Cities campaign. Ogilvy Mather, France. Kaan said "This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design."