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Generating national publicity is easier if you can tell a compelling story, whether you're pitching it to CNN or writing a simple press release. This is especially important if you want publicity for your nonprofit. Publicist Michelle Tennant Nicholson, Chief Creative Officer for Wasabi Publicity, used a gut-wrenching story that tied into her client, Landmark Education, and ended up on Soledad O’Brien’s show on #CNN. Use her techniques and pitching tips. #nonprofitpr #landmarkeducation

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So you're looking to engage in influencer marketing and blogger outreach: What's next? Here's a guide to help you reach out to social media influencers.

MLP 001: Blogging Success - Miss Ileane Smith reveals how successful blogging is done

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