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Paul Rand's silouette is sooo creative!  Take a close look and the texts to see what you can think of

American designer Paul Rand defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in

Detailed illustration telling a story

Illustrations for IBM Ads. London-based illustrator Jing Zhang created some illustrations for various IBM ads with Ogilvy Japan and Ogilvy NYC.

ibm-smarter-planet-posters.jpg

IBM Smarter Planet Posters

IBM's Smarter Planet Illustrations are Clever! total) - My Modern Metropolis — Designspiration

An IBM ad. The best part is the clever combination of a doctor's face and a stethoscope, which forms into an inviting happy face. The color palette also works nice too. The light orange-yellow gives a positive vibe, while the green-blue complements it.

Negative space in advertising

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