Postcard sent before ASHA's National Convention. The first 200 booth visitors received this shirt. We ran out 20 minutes after the exhibitor hall opened. (Emailed and mailed to approximately 5,000 attendees before the convention)
This is a contest we ran. The winner received an iPod Nano. We also created our next ad around the winner's slogan. 'Changing the world one phoneme at a time.' This contest was derived to create a sense of belonging to our brand amongst our target audience. Flyers were distributed at conventions and sent to our email marketing lists.